What is a branded short link? How to add a branded url on Cutl?

Imranjsr22 Published on November 22, 2023

Are your social media links lacking the power to promote your brand effectively? Here's a fun fact: branded short links have been proven to boost click-through rates and improve brand recognition.

This comprehensive guide is designed to help you understand what a branded short link is, how it can be beneficial for your online branding strategy, and most importantly, how to create one for yourself! Ready for an upgrade? Let's dive right in.

Key Takeaways

  • Branded short links are customized URLs that reflect a specific brand or company, offering a shortened and memorable way to share content.
  • They play a crucial role in enhancing brand image by injecting professionalism and trust into marketing efforts.
  • Branded short links increase click - through rates by creating familiarity and boosting user confidence.
  • To create a branded short link, set up a custom domain that represents your brand and choose a reliable link shortening platform with customization options, reasonable costs, user-friendly interface, analytics capabilities, and scalability.
  • Benefits of branded short links include increased brand recognition, improved tracking and analytics, enhanced social media presence, and increased security and trust.


Understanding What Is A Branded Short Links

Branded short links are customized URLs that reflect a specific brand or company, offering a shortened and memorable way to share content.

Definition and working mechanism

Branded short links are essentially shorter versions of a regular link that incorporates a brand's name or custom URL. They're not just more appealing visually but also easier to remember, enhancing user experience.

Here's how they function: Once clicked, these shortened URLs redirect users to the intended long-form web address, serving as an efficient bridge between catchy aesthetics and comprehensive content.

The process involves using either subdomains or root domains along with DNS settings adjustments to forge this connection. Now let's break it down further; For instance, if you opt for a subdomain, you would need to add a CNAME record in your domain's DNS settings pointing towards the chosen link shortener’s URL.

On the other hand, for setting up via root domain, purchasing the desired domain is crucial followed by editing its 'A' record and assigning it an IP address furnished by your link shortening service provider accordingly - all contributing ultimately toward creating seamless branded short links.

Importance of Branded Short Links

Branded short links are essential for enhancing brand image and increasing click-through rates. Discover why they are crucial to your marketing strategy.

Enhancing brand image

Branded short links play an integral role in refining a brand's image. They inject a touch of professionalism and neatness into your marketing efforts due to their unique, visually appealing custom URLs that mirror your brand identity.

By replacing long, unwieldy links with shortened branded versions, businesses can fortify the power of their brand within every link repost or shared content piece. The result? A consistent aesthetic across various platforms such as Twitter, Facebook, LinkedIn or even in email campaigns that resonate with your audience and solidifies the image of your brand.

Plus, these custom URLs generate a higher level of consumer trust compared to generic links which often appear suspicious and spam-like to users. Reinforcing brand engagement through these sleek customized short URLs is indeed one smart strategy for brands aiming to increase click-through rates while maintaining strong online visibility.

Increasing trust and click-through rates

Branded short links work like magic for enhancing trust and revving up click-through rates. By using custom URLs that reflect your brand, a sense of familiarity is created among users which motivates them to open the link without any hesitation.

Think about it this way - when a consumer encounters a link attached to a recognized name instead of an array of random characters, trust steps in naturally. This not only boosts their confidence but also their curiosity to delve deeper into what you have to offer, thereby driving higher click-through rates.

In the digital marketing realm where every single click matters, branded short links can be instrumental in pulling more traffic towards your website and ultimately converting leads into sales.

Constructing a Branded Short Link

To construct a branded short link, start by setting up a custom domain that accurately represents your brand. Then, choose a reliable link shortening platform to customize the latter part of the link.

Excited to learn more? Keep reading!

Setting up a branded shortening domain

To set up a branded shortening domain, follow these steps:


  • Purchase a domain that reflects your brand identity and resonates with your target audience.
  • Access the DNS settings of the purchased domain through your domain registrar or DNS provider.
  • Identify whether you want to use a subdomain or a root domain for your branded shortening domain.
  • If using a subdomain, add a CNAME record in the DNS settings and point it to your chosen link shortening platform.
  • Ensure that the DNS resolution for the subdomain is complete before proceeding.
  • If using a root domain, edit the A record in the DNS settings and point it to the IP address provided by your link shortening platform.
  • Wait for the DNS changes to propagate, which typically takes some time.
  • Once the DNS changes are fully propagated, you can start using your branded shortening domain to create customized and shortened links.


Choosing a link shortening platform

When it comes to choosing a link shortening platform for your branded short links, here are some factors to consider:


  1. Customization options: Look for a platform that allows you to use custom domains, so your shortened links will reflect your brand. This helps in building brand recognition and trust.
  2. Cost: Compare the pricing of different platforms and choose one that offers a reasonable cost for the features you need. Some platforms charge exorbitant fees for custom domain usage, so be mindful of this when making your decision.
  3. Additional features: Check if the platform offers additional features like slug editing, customized redirects, and integration with other tools or services that may be important for your marketing strategy.
  4. User-friendly interface: Option for a platform with an intuitive interface that makes it easy to create and manage your branded short links. A user-friendly interface saves time and ensures a smooth experience.
  5. Analytics and tracking capabilities: Make sure the platform provides robust tracking and analytics tools to measure the performance of your shortened links. This data is essential in understanding your audience's behavior and optimizing your marketing efforts.
  6. Reputation and reliability: Research the reputation of the platform before choosing it as it is important to select a reliable service provider with excellent uptime and customer support.
  7. Scalability: Consider whether the platform can accommodate future growth in terms of link volume or additional domains if needed.


Benefits of Branded Short Links

Branded short links offer a range of benefits, including increased brand recognition, improved tracking and analytics, enhanced social media presence, and increased security and trust.

Discover how these advantages can elevate your marketing strategy.

Increased brand recognition

Branded short links play a crucial role in boosting brand recognition. By incorporating a custom URL that reflects the brand's identity, they create a visually appealing and memorable impression on consumers.

This not only increases the chances of link reposts and social media engagement but also promotes brand consistency across various online platforms. Studies have shown that branded links have a higher click-through rate compared to generic links, further enhancing their effectiveness in increasing brand visibility and recognition.

With increased exposure and recognition, businesses can reach more individuals, drive more website traffic, and ultimately boost sales.

Improved tracking and analytics

Branded short links offer a significant advantage when it comes to tracking and analytics compared to generic links. With custom domains, businesses can gain valuable insights into the performance of their marketing campaigns.

Detailed metrics such as click-through rates, engagement levels, and geographic location data can be collected and analyzed to measure the effectiveness of different promotional strategies.

This data-driven approach allows companies to make informed decisions about their branding efforts and optimize their digital marketing initiatives for better results. Additionally, URL shortener tools like Replug provide comprehensive analytics and management capabilities that enable businesses to track link performance in real-time and make necessary adjustments for maximum impact.

Enhanced social media presence

Branded short links play a crucial role in enhancing a brand's social media presence. By using customized and visually appealing links, brands can create a cohesive and professional image across all their social media platforms.

This not only helps in increasing brand recognition but also encourages users to click on the links, as they appear more trustworthy and credible. With higher click-through rates, branded short links drive more traffic to the brand's website or content, ultimately boosting engagement and expanding its reach on social media channels like Twitter, Facebook, and LinkedIn.

Moreover, by utilizing link tracking and analytics provided by some platforms, brands can gain valuable insights into the performance of their shortened URLs on different social media platforms, helping them fine-tune their marketing strategies for better results.

Increased security and trust

Branded short links offer increased security and trust for businesses and individuals. Due to their custom, branded nature, these links are less likely to be flagged as spam or malicious by users.

This not only protects the brand's reputation but also enhances trust among consumers. Branded short links make URLs more visually appealing and trustworthy, making them less likely to be clicked on with caution or viewed as potential phishing attempts.

With a higher click-through rate compared to generic links, branded short links further reinforce the sense of security and trust between brands and their target audience. Additionally, these links provide protection against spam and phishing attacks, giving both businesses and customers peace of mind when clicking on them.

Debunking Myths: Do Link Shorteners Hurt SEO?

Link shorteners have long been a topic of debate when it comes to their impact on SEO. However, the notion that link shorteners hurt search engine optimization is nothing more than a myth.

In fact, using branded short links can actually be beneficial for your website's ranking and visibility. Shortened links are designed to redirect users to the intended destination URL while still preserving the original source domain.

This means that search engines like Google are able to recognize and attribute any relevant ranking factors to the original source domain, rather than penalizing it for using shortened links.

Additionally, branded short links can enhance brand recognition and trust, as they often include custom URLs that reflect the brand itself. Ultimately, by choosing a reliable link shortening platform that allows for custom domains without exorbitant costs, you can enjoy all the benefits of shortened URLs without compromising your SEO efforts.

How to add a Branded Short URL Links on Cutl : A Step-by-Step Guide

Creating branded short URL links is a simple process that can greatly enhance your brand's online presence. Follow these steps to generate your own branded short links:


  1. Choose a reputable link shortening platform that offers the option to add a custom domain. Look for platforms that provide additional features like tracking analytics and retargeting pixels. Here we choose Cutl-link shortener free online. First you have to create accout on cutl. Cutl offer a one branded domain in free plan.
  2. Purchase a custom domain that reflects your brand identity. Consider using your brand name or a relevant keyword in the domain for maximum impact. Here we purchase a domain from namecheap "besttrucktoy.com"
  1. Set up your DNS settings by adding a CNAME record or editing the A record, depending on whether you want to use a subdomain or a root domain. Point the record to the designated IP address provided by the link shortening platform.
  2. Configure the settings within the link shortening platform to enable your custom domain. This may involve verifying ownership of the domain and linking it to your account.
  3. Customize your shortened links by editing the slug, which is the portion of the URL that comes after the domain name. Keep it concise, descriptive, and aligned with your branding strategy.
  4. Take advantage of additional features offered by the link shortening platform, such as setting up index and 404 page redirects to maintain a seamless user experience.
  5. Start creating unlimited branded short URL links for various purposes, such as sharing content on social media platforms, promoting specific products or services, or tracking marketing campaigns.



In conclusion, a branded short link is a customized and shortened URL that reflects the brand or company it represents. By using branded short links, brands can enhance their image, increase trust and click-through rates, and improve tracking and analytics.

With the numerous benefits they offer, branded short links are an essential tool for businesses looking to boost their online presence and engage with their audience effectively. So, don't miss out on this powerful marketing strategy - start creating your own branded short links today!


1. What is a branded short link?

A branded short link is a custom, shortened URL that includes the brand's name or keyword in order to create a memorable and recognizable web address. It helps businesses promote their brand while also providing a concise and clickable link for sharing.

2. How can a branded short link benefit my business?

Branded short links offer several benefits for businesses, including increased brand visibility and recognition, improved click-through rates on shared links, enhanced professionalism and credibility, and better tracking of engagement with analytics tools.

3. How do I create a branded short link?

To create a branded short link, you can use URL shortening services like Cutl, Bitly or Rebrandly which allow you to customize the domain name or add your branding elements to the shortened URL. Alternatively, some social media platforms or website builders may offer built-in features for creating customized URLs.

4. Can I use multiple branded short links for different marketing campaigns?

Yes! Using multiple branded short links for different marketing campaigns allows you to track the performance of each campaign separately and analyze which ones are driving more traffic or conversions. It also enables you to tailor the messaging in each link specifically for that campaign's target audience.

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