19 Best Free Link Shorteners: The Ultimate url Shortener Solution!

Imranjsr22 Published on October 28, 2023

Struggling to manage lengthy and complex URLs? You're not alone. In fact, one study found that short URLs receive 39% more clicks than their longer counterparts. This blog post will guide you through the "19 Best Free Link Shorteners", demystifying tech jargon and making link management a breeze for you.

Intrigued? Let's dive in!

Key Takeaways

  • Short URLs receive 39% more clicks than longer ones, making link shorteners essential for easy sharing.
  • URL shorteners offer features such as analytics data, custom branding, and customizability for personalized links.
  • Key features to look for in a URL shortener include link tracking and analytics, branding capabilities, customizability, and ease of link sharing across platforms.
  • Cutl is a ultimate URL shortener with tracking, Branding and analytics capabilities.
  • Bitly is a versatile URL shortener with robust tracking and analytics capabilities but has limitations in its free plan.
  • TinyURL is a simple and user - friendly option that allows customization but lacks tracking and analytics features.
  • Ow.ly, offered by Hootsuite, provides essential tracking capabilities and integration with social media platforms.
  • There are many other free link shorteners available on the market that offer various features to meet different needs.


Understanding URL Shorteners

URL Shorteners are tools designed to shorten long and cumbersome URLs, making them more concise and easier to share.


What is a URL Shortener?

A URL shortener is a handy tool that transforms a long, complex web address into a much shorter and easily manageable one. Primarily used for sharing content on social media platforms, in text messages, or in email marketing campaigns where word limits are restrictive, these tools offer enhanced readability and ease of use.

They work by using an algorithm to shrink the original URL which can be extensive and confusing into a condensed format typically consisting of a domain name and a unique combination of letters and numbers.

Over time, they've evolved beyond mere convenience to provide features like analytics data for tracking clicks, pinpointing geographic locations, tailoring target audiences, improving SEO performance through keyword usage in customized URLs and more – offering users critical insights about their online marketing efforts.

Why Use a URL Shortener?

Utilizing a URL shortener can streamline your online operations tremendously. Firstly, it transforms lengthy and unsightly website addresses into concise and eye-pleasing URLs, enhancing the aesthetic quality of your links.

This change is not only visually appealing but also practical as shortened links are more manageable in terms of SEO. Moreover, with custom domains accessible via branded URL shorteners, a business's visibility is invariably augmented by imbuing consistency across all web content and marketing materials.

Click-through rates can see an uplift by at least 35% when employing these branded options in contrast to their longer counterparts. The implementation of a URL shortener also simplifies link sharing due to reduced keystrokes compared to typing out lengthy URLs—a boon for efficiency and reducing human error risk factors alike.

Perhaps one of the most significant advantages these tools offer lies in the realm of data analytics—providing valuable insights such as live click data, geographic location details or referral source information which empowers businesses with actionable assessments for strategies evolution over time—all this while offering various affordable plans inclusive of free versions catering to different needs.

Key Features to Look for in a URL Shortener

When choosing a URL shortener, there are a few key features to keep in mind. These include link tracking and analytics to measure performance, branding capabilities for a professional image, customizability for personalized URLs, and ease of link sharing across various platforms.


Link Tracking and Analytics

Link tracking and analytics, key features in URL shorteners, revolutionize how businesses analyze online traffic. These tools monitor the performance of shortened links by providing information such as click-through rates, visitor location, device data, and referral details.

This granular insight is essential for strategic decisions based on user interaction with shared content. For instance, Short.io and Linkly deliver comprehensive stats and click-stream records enabling marketers to measure the success of specific campaigns or content pieces accurately.

Advanced URL shorteners even offer real-time notifications about link interactions - an indispensable feature for agile digital operations that value instant feedback. Seeking a tool with robust tracking and analytics capability empowers businesses to maximize engagement while minimizing wasted efforts on less effective strategies.

Branding Capabilities

URL shorteners with strong branding capabilities offer users the ability to customize their shortened links and make them more aligned with their brand. By creating custom domain names, users can establish a consistent online presence that enhances brand recognition.

Additionally, these URL shorteners provide options for link customization, allowing users to add descriptive keywords or phrases that better represent their content. With the ability to include custom branding elements such as logos or images, businesses can create a cohesive and professional appearance for their shortened links across various platforms.

This not only boosts brand visibility but also increases click-through rates by making the links look more trustworthy and legitimate in the eyes of potential customers.


Customizability is a key feature to consider when looking for a URL shortener. With the ability to customize your shortened URLs, you can create links that are more aligned with your brand and marketing efforts.

Many URL shortening services offer options to add custom keywords or phrases to your shortened links, making them easier to remember and share. Additionally, some providers allow you to connect your own custom domain, so you can use your own branded URL as the base for all of your short links.

This not only enhances brand visibility but also lends legitimacy to your business. Customizability gives you the flexibility and control over how your links appear and allows for better integration into your overall marketing strategies.

Ease of Link Sharing

One of the key features to consider when choosing a URL shortener is the ease of link sharing. With URL shorteners, you can convert long and cumbersome URLs into shorter and more manageable ones that are easier to share across various platforms like social media, text messages, and email marketing campaigns.

This is especially important for businesses as shortened URLs are concise enough to fit within character limits imposed by some platforms. Furthermore, they make it convenient for users to copy and paste links without any hassle or confusion.

By utilizing a user-friendly URL shortening service like Bitly or Ow.ly, businesses can effortlessly share their content with their target audience while saving valuable space and ensuring maximum engagement on different digital channels.

19 Best Free Link Shorteners: The Ultimate urls Shorten Solution!



Cutl is a comprehensive link management tool designed to simplify the process of creating shortened, customized URLs. It offers a range of advanced features and capabilities to enhance link tracking, optimization, and branding. Whether you are a marketer, affiliate, or business owner, Cutl provides a powerful solution for managing and analyzing your links effectively.

Features & Description (Cutl)

Custom Branded Links: Cutl URL Shortener allows users to create custom branded links by incorporating their domain name. This feature enhances brand visibility, credibility, and recognition among the target audience.

Link Customization: Users can customize the appearance of their shortened links, making them more visually appealing and brand-friendly. Customization options include choosing custom slugs or modifying the URL structure to align with branding guidelines.

Link Tracking and Analytics: Cutl URL Shortener provides detailed analytics and tracking capabilities, allowing users to monitor the performance of their links. Users can measure metrics such as clicks, geographic data, referral sources, and user engagement. This data empowers users to make data-driven decisions and optimize their marketing campaigns effectively.

Link Retargeting: With Cutl URL Shortener, users can implement retargeting pixels and capture user data for remarketing purposes. This feature enables users to create highly targeted advertising campaigns, increase conversions, and drive better ROI.

Geotargeting and Device Targeting: Cutl URL Shortener offers geotargeting and device targeting options, allowing users to redirect visitors based on their geographic location or device. This feature enables personalized experiences, optimized content delivery, and improved user engagement.

Pros & Cons (Cutl)


  • Custom branded links
  • Link customization
  • Link tracking and analytics
  • Link retargeting
  • Geotargeting and device targeting


  • Premium pricing plans may have associated costs.
  • Advanced features may require technical expertise.
  • Some users may require more extensive customization options.
  • Limited free plan options may not accommodate extensive link management needs.

It's evident that while Cutl has a lot to offer with free plan users may not find the package in paid plan of other link shortener.


Bitly is a popular URL shortener that offers robust link tracking and analytics, branding capabilities, and easy link sharing. Find out more about its features and pros and cons by reading the full section.

Don't miss out on how Bitly's comprehensive tools can enhance your marketing strategies!


Features & Description (Bitly)

Bitly is a versatile and highly recommended URL shortener that offers a range of features to meet different needs. With Bitly, users can not only shorten their links but also track clicks, analyze performance data, and gain valuable insights into their audience's geographic location and device usage.

The platform also supports custom domains, allowing users to use their own branded URLs for enhanced brand recognition. Additionally, Bitly offers link retargeting capabilities, which enables users to serve ads to people who have clicked on their shortened links in the past.

This makes Bitly an invaluable tool for social media and digital marketing campaigns. Despite some limitations in customization options and reported issues with link redirects, Bitly remains a reliable choice in our list of the 18 best free link shorteners due to its advanced analytics capabilities and trusted reputation as a top-notch link management solution.

Pros & Cons (Bitly)

Bitly, as a renowned URL shortener, has a variety of pluses and minuses that we need to examine. Below, we will delve into both the strengths and weaknesses of this versatile tool.


  • Bitly is celebrated as the best all-around URL shortener, offering a comprehensive set of features.
  • Trackable, short URLs that can be customized add to Bitly's appeal.
  • Bitly's interface is user-friendly and intuitive, making it accessible to beginners and experts alike.


  • The free plan offered by Bitly is not as robust and might not cater to all the needs of the users.
  • Advanced features and analytics are often locked behind the premium plan.
  • For startups and small organizations, the premium plan may be too costly.

It's evident that while Bitly has a lot to offer, the limitations of the free plan may prompt users to look at other alternatives such as Rebrandly.


TinyURL is a popular free link shortener that offers simplicity and ease of use. It allows you to shorten long URLs into compact ones, making them more shareable and visually appealing.

With its straightforward interface and basic features, TinyURL is a great option for those who prefer simplicity when it comes to link shortening. Discover more about the best free link shorteners by continuing to read!

Features & Description (TinyURL)

TinyURL is a popular and user-friendly URL shortener that offers a range of features to make link sharing easier. With TinyURL, you can simply paste in any long URL, and it will generate a shorter, more manageable link for you to use.

One key feature of TinyURL is its ability to customize the shortened links with your own chosen strings or keywords, allowing for greater brand recognition and making the links more memorable.

This customization option also helps in creating cleaner and more professional-looking URLs. While TinyURL is free to use, it does come with some downsides such as potential cluttered user interface due to ads and occasional reliability issues due to its free service.

Pros & Cons (TinyURL)

TinyURL is a popular choice among free URL shorteners for its simplicity and ease of use. However, like any service, it comes with its own set of advantages and disadvantages.


  • Users can quickly shorten any URL with no need for an account.
  • TinyURL offers a straightforward user interface that is beginner-friendly.
  • This URL shortener has a reliable reputation for uptime and link longevity.
  • It provides a browser extension for easy access and usage.


  • The free plan lacks features like tracking and analytics.
  • There's no option to customize the shortened URL with the free plan.
  • Without a paid plan, users can't edit their shortened URLs.
  • Paid plans, starting from $9.99/month, may be costly for some users.

Despite some limitations, TinyURL remains a suitable option for individuals and small businesses looking for a simple and straightforward URL shortening service. Its paid plans provide additional features for users seeking more advanced capabilities.

Ow. ly

Ow.ly is a popular URL shortener that offers a range of features, including link tracking and analytics, branding capabilities, and customizability. Discover how Ow.ly can help optimize your link management strategies.

Features & Description (Ow.ly)

Ow.ly is a popular URL shortener offered by Hootsuite, the renowned social media management platform. This user-friendly tool allows you to shorten and share URLs on various social networks while providing essential tracking capabilities.

With real-time link tracking and click analytics, Ow.ly gives you detailed insights into your link's performance, including the number of clicks and website visits it generates. Additionally, Ow.ly offers custom image options for links shared on platforms like Twitter or Facebook.

It seamlessly integrates with Hootsuite and other social media platforms, making it convenient for managing and sharing shortened links. Ow.ly is a trusted URL shortener used by individuals, businesses, and marketers alike as an essential tool in their social media marketing arsenal.

Pros & Cons (Ow.ly)

Ow.ly, a prolific URL shortener and click analytics service, has a multitude of pros and cons to consider.


  • Ow.ly is integrated into the Hootsuite marketing platform, which allows seamless sharing of shortened links on multiple platforms.
  • The service provides comprehensive analytics features, AI-powered analysis, and customized dashboards, which can offer insightful data about link usage.
  • Ow.ly allows users to change the custom image associated with a link when shared on social media platforms, adding a personalized touch to the shared content.
  • The easy-to-use interface and tracking capabilities for clicks on shortened links make Ow.ly user-friendly.


  • While Ow.ly is free to use, its full potential is only unlocked through a Hootsuite account, which can be a drawback for users not using this platform.
  • The analytics data provided by Ow.ly is less detailed compared to some other URL shorteners on the market.
  • The service lacks some advanced customization options present in its competitors, such as advanced branding capabilities.
  • The simplicity of the interface might not cater to advanced users who may require more complex features.



Rebrandly is a powerful URL shortener with advanced branding capabilities and customizable features to enhance your marketing efforts. Click here to learn more about Rebrandly's unique offerings and how it can elevate your link management strategy.

Features & Description (Rebrandly)

Rebrandly is a highly recommended URL shortener that offers an array of features to make link management a breeze. With Rebrandly, users can create personalized and editable short URLs, allowing them to maintain brand consistency across all platforms.

Trusted by reputable brands like PayPal, Fiverr, and Shopify, Rebrandly is suitable for wide-scale marketing campaigns as well as individuals who want to enhance their online presence.

On top of providing detailed analytics to track the performance and value of shortened links, Rebrandly also allows users to host their own shortener and retain control over their data.

Pros & Cons (Rebrandly)

Rebrandly is a versatile and user-friendly URL shortener that offers a range of features beneficial to various users, from social media marketers to advanced developers. However, like any other tool, it has its advantages and disadvantages which are carefully enumerated below.


  • Rebrandly offers advanced targeting and analytics, making it a solid choice for campaigns that require sending different visitors different links.
  • Users can connect their own custom domain to a URL shortener and use it as the base for all their short links, offering a unique branding opportunity.
  • Rebrandly integrates with Zapier, which can allow users to create new short links from an RSS feed or Shopify products, expanding its functionality.
  • Rebrandly is trusted by top brands like PayPal, Fiverr, and Shopify, indicating a high level of reliability and performance.


  • Though Rebrandly provides a free plan with 1,000 branded links and 50,000 tracked clicks, for larger scales, its premium plans might be necessary, which could be costly for small businesses or individual users.
  • While it does provide detailed statistics and click stream information, the interface may be complex for beginners or people not familiar with the digital marketing space.
  • The tool is more oriented towards wide-scale campaigns, meaning that individual users or small-scale marketers may not need all the features and thus could find cheaper or simpler alternatives.
  • Despite its robustness, users might face a learning curve to fully exploit its potential, especially if they are new to URL shortening and branding.



T2M is a comprehensive URL shortener that offers advanced features such as marketing campaigns, link targeting, and automated workflows. Discover how T2M can enhance your link management strategies.

Read more to explore its pros, cons, and unique capabilities in detail!

Features & Description (T2M)

T2M URL Shortener offers a range of powerful features that make it an invaluable tool for anyone looking to create and manage short links. With T2M, users can easily create custom, branded links that enhance their online presence and brand recognition.

The platform also provides detailed analytics and click tracking, allowing users to monitor the performance of their shortened links in real-time. Integration with popular platforms like Slack and Zapier makes it easy for users to receive customized notifications and automate link management tasks.

T2M also offers advanced link management capabilities, such as diagnostics and customizable scripts, giving users more control over their links. And with its user-friendly interface and commitment to data security through GDPR compliance, T2M ensures a seamless experience while keeping user information safe.

Pros & Cons (T2M)

T2M is a powerful and versatile URL shortener, providing a plethora of advanced features. Here's a brief rundown of its advantages and drawbacks:


  • T2M provides comprehensive link tracking and analytics, which allows users to measure the performance of their shortened links accurately.
  • T2M handles several billion clicks a month, making it a robust solution for businesses of all sizes.
  • With T2M, users can create custom-branded short links with their domain name, enhancing their brand's visibility online.
  • T2M offers superior security for shortened links via cookie key encryption.
  • The retargeting feature of T2M allows businesses to engage better with customers who click on their links.


  • While T2M offers numerous advanced features, these may intimidate novice users, posing a steep learning curve.
  • Despite its robust nature, T2M may not be the best choice for personal use due to its focus on business-centric features.
  • Some users may find the custom branding capabilities of T2M unnecessary if they only need to shorten URLs without any branding requirements.
  • While T2M's security features are commendable, they may be overkill for casual users who only need basic URL shortening services.
  • The retargeting feature, while useful for businesses, may not be beneficial for individuals or small-scale users.


Polr is a versatile URL shortener that offers advanced link tracking and analytics, customizable URLs, and easy link sharing. Discover why Polr is worth considering for your business's URL shortening needs.

Features & Description (Polr)

Polr is an open-source URL shortener that offers users the ability to host their own link shortener and have full control over their data.

With its modern and user-friendly interface, Polr makes it easy to create and manage shortened links. Users can customize permissions, redirects, and theme to suit their specific needs.

Additionally, Polr provides a semantic REST API for seamless integration with other services and platforms. It's a convenient and powerful tool that allows users to create and look up links without any hassle or need for modifying existing code.

Pros & Cons (Polr)

Polr offers a unique and customizable URL shortening service, but like all services, it has its strengths and weaknesses. Here are some pros and cons to consider.


  • Polr is an open-source URL shortener, allowing users to host their own shorteners and maintain control over their data.
  • The interface is modern and simple, making it easy to manage links and activities.
  • Polr offers a semantic REST API for integration with other services, giving users the flexibility to scale their use.
  • The service supports custom domains, promoting brand consistency across all links.
  • A built-in spam filter automatically blocks suspicious links from being shortened, enhancing security.
  • Polr offers click tracking and analytics, providing valuable insights into link performance and user behavior.


  • Being open-source may require some technical know-how for setup and maintenance, which could be a hurdle for non-technical users.
  • Despite its simplicity, some users might prefer more advanced features or a more robust interface.
  • Some non-technical users may find integrating with an API challenging.
  • Setting up a custom domain might be slightly technical for newbies.
  • The filter might sometimes block legitimate links, causing inconvenience to users.
  • The analytics might be basic for users needing an extensive data report.



BL.INK is a business-grade URL shortener that offers branded links, click tracking, and analytics to help you optimize your marketing campaigns. Discover how BL.INK can benefit your business by clicking here!

Features & Description (BL.INK)

BL.INK is a powerful URL shortener service that offers a variety of features for small business owners and enterprises alike. With BL.INK, you can not only shorten your URLs but also track the traffic coming from those links.

The platform provides an analytics page where you can dive into valuable insights about your link performance, including traffic by device, location, and referrers. Additionally, BL.INK allows users to add tags to their shortened links, making it easy to view link traffic related to specific campaigns or initiatives.

Integration with Zapier enables users to automate the process of link shortening with other apps seamlessly. With custom domain support and integration with popular marketing tools like Google Analytics, BL.INK empowers businesses to enhance their brand visibility while tracking data from shortened URLs directly in one place.

Pros & Cons (BL.INK)

BL.INK is a URL shortener of choice for many entrepreneurs and SME owners owing to its versatile features. Let's take a deeper dive into its pros and cons.


  • BL.INK offers more than just URL shortening; it tracks traffic from links, providing insightful analytics.
  • The platform allows users to tag shortened links, making it easier to analyze link traffic for specific campaigns.
  • BL.INK's integration with Zapier adds more convenience by enabling automatic link shortening with other apps.
  • Its trending links feature can offer essential insights into what's driving traffic at any given time.


  • While BL.INK provides a comprehensive suite of features, it's not free. The lowest tier paid plan starts from $48/month, which might not be feasible for startups or small businesses with a tight budget.
  • The platform might seem complex for users looking for a straightforward link shortening tool.
  • The need to integrate with another app for automating link shortening could be deemed unnecessary for some users.
  • Without prior knowledge about link tracking and analytics, users might find it challenging to fully utilize BL.INK's features.



ClickMeter is a powerful URL shortener that offers advanced click tracking and analytics, making it an ideal choice for businesses looking to measure the success of their marketing campaigns.

Find out more about ClickMeter's features and benefits in the full article.

Features & Description (ClickMeter)

ClickMeter is a comprehensive and user-friendly URL shortener that offers a wide range of features to enhance your link management and tracking capabilities. With ClickMeter, you can create custom domain names for personalized and branded short URLs, allowing you to maintain a consistent brand image across all platforms.

The platform also provides in-depth click tracking and analytics, giving you valuable insights into the performance of your links and user behavior. Additionally, ClickMeter offers advanced redirect options, split test optimizers, and A/B testing functionality to help you identify the best marketing sources for your campaigns.

Whether you're an agency fighting click fraud or an affiliate managing commissions, ClickMeter has dedicated profiles tailored to meet your specific needs. So if you're looking for a powerful URL shortening solution with robust tracking capabilities, look no further than ClickMeter.

Pros & Cons (ClickMeter)

ClickMeter has various advantages and drawbacks that users should consider before utilizing its services. To better understand its potential impact on your digital marketing strategies, here's a comprehensive look at its pros and cons.


  • ClickMeter caters to a broad range of users, including agencies, affiliates, advertisers, and publishers, making it versatile for different professional needs.
  • It offers vital features to combat click fraud and track sales and conversions.
  • ClickMeter provides advanced redirect options, split test optimizer, and the ability to identify the best marketing sources.
  • The service offers vanity links, 99.99% uptime, and the ability to accurately detect multiple clicks.
  • Allows publishers to certify the visibility they provide for clients, attract more clients, and share real-time results.


  • Some users may find the variety of options and settings overwhelming, especially if they are new to URL shorteners.
  • Its advanced features may require a learning curve for users not familiar with digital marketing metrics.
  • Some of these advanced features may not be essential for users who are only looking for basic URL shortening services.
  • The platform might be pricier compared to other link shorteners since it offers high-end functionalities.
  • ClickMeter's comprehensive analytics might be too much for users who only need a simple URL shortener without the bells and whistles.


Tiny. cc

Tiny.cc is a popular URL shortener that offers a range of features to enhance your link management experience. Learn more about its customizable options and click tracking capabilities in the full article.

Features & Description (Tiny.cc)

Tiny.cc is one of the leading URL shorteners in the market, offering a wide range of advanced features for businesses and individuals alike. With over 40 advanced features available, Tiny.cc caters to the needs of marketing managers, brand managers, SEO enthusiasts, and small businesses.

Marketing managers can benefit from smart link targets that automatically route visitors based on their language preference, while brand managers can customize domains for increased click-throughs and public awareness.

SEO enthusiasts will appreciate the ability to customize domain URL shortening for better indexing and ranking on search engine results. And small businesses can take advantage of custom short URLs in books and newsletters, as well as custom 404 URLs for error reporting.

Pros & Cons (Tiny.cc)

Offering a wide range of features, Tiny.cc stands tall amongst many free link shorteners. However, like any other tool, it has its own set of pros and cons.


  • Trusted by over 279,000 brands worldwide, indicating a significant level of reliability and confidence in the tool.
  • Offers over 40 advanced features for business and high volume usage, including custom short URLs and the ability to create smart link targets based on language preference.
  • Provides dedicated solutions for various professional roles such as marketing managers, brand managers, and SEO enthusiasts.
  • Helps improve brand awareness and click-through rates through URL customization and domain branding.


  • Free version comes with limited features. Full access to advanced features requires a subscription plan starting from $9.99/month.
  • For small businesses on a tight budget, the cost of a paid subscription may not be feasible.
  • There is a learning curve associated with utilizing all the features effectively, particularly for beginners.
  • Despite its wide range of features, it lacks some functionalities compared to other link shorteners on the list.


Yourls is a popular URL shortener with features like link customization, analytics, and easy integration. Discover why it's a top choice for businesses and marketers alike. Read on to learn how Yourls can enhance your link management strategies and drive better results.

Features & Description (Yourls)

Yourls is an open-source URL shortener that offers a range of features for individuals and businesses seeking more control over their link management. With Yourls, you can create branded short URLs to maintain a consistent brand image and recognition.

The platform also provides valuable analytics on clicks and visitor geolocation, allowing you to track the performance and reach of your shortened links. Additionally, Yourls includes advanced features such as cookie key encryption and reserved URLs, ensuring enhanced control and security.

It even offers a developer API for seamless integration with other applications, making it a reliable choice for those concerned about data privacy. Overall, Yourls is highly customizable to meet unique requirements or branding preferences while providing detailed insights into link performance.

Pros & Cons (Yourls)

Yourls, while being an exceptional URL shortener in many ways, comes with its own set of advantages and disadvantages.


  • Yourls is an open-source and self-hosted platform, giving users more control over their data and URL shortening service.
  • It offers branding options and customization for short URLs, enhancing brand recognition and providing flexibility.
  • Yourls provides comprehensive analytics on clicks and visitor locations, which can help optimize marketing strategies.
  • With its developer API, it allows integration with other applications, expanding its functionality for advanced link management.
  • Yourls offers advanced features like cookie key encryption and reserved URLs, enhancing control and security.


  • Being a self-hosted platform, it requires a certain level of technical knowledge and resources for setup and maintenance.
  • Yourls might be a bit overwhelming for beginners due to its broad range of features and options.
  • Compared to some other free URL shorteners, Yourls might lack some intuitive features like a simple drag-and-drop interface or one-click shortening.
  • For the same reasons, if the API is not used correctly, it may lead to security breaches or data loss.
  • Despite these features, as it is an open-source platform, potential vulnerabilities might be exploited if not properly secured.



Hyperlink is a powerful URL shortener that provides advanced features, such as custom domains, click tracking, and link management services. If you're looking for a full-service URL shortener with robust analytics and branding capabilities, Hyperlink is definitely worth checking out!

Features & Description (Hyperlink)

Hyperlink is a powerful URL shortener that offers an array of impressive features to enhance your link management. With Hyperlink, you can create custom domain names for your shortened links, providing a personalized touch to your brand.

Additionally, this URL shortener provides real-time notifications that allow you to stay updated on clicks and engagement with your links. Not only does Hyperlink offer detailed information on visitor location, device, and referral data, but it also gives you the ability to track click-through rates and measure the success of your marketing campaigns.

With its user-friendly interface and robust analytics capabilities, Hyperlink is a top choice for individuals and businesses looking for comprehensive link management services.

Pros & Cons (Hyperlink)

Hyperlink is a URL shortener that offers advanced features like cookie key encryption and reserved URLs for better control. One of the pros of using Hyperlink is its ability to provide users with enhanced security through encrypted cookie keys, making it harder for malicious actors to tamper with shortened links. Additionally, Hyperlink allows users to reserve specific URLs, ensuring that they have complete control over their branding and link management. 

However, it's important to note that Hyperlink may not be the best choice for those who are looking for a free option, as it does not offer a completely free plan like some other URL shorteners do.

Short. io

Short.io is a full-service URL shortener that offers a range of features, including custom domains, click tracking, link management services, and analytics data. If you're looking for an efficient way to manage your shortened links and enhance your brand visibility, Short.io is definitely worth checking out.

Keep reading to learn more about its pros and cons and how it can benefit your marketing strategies.

Features & Description (Short.io)

Short.io is a full-service URL shortener that offers a range of advanced features for businesses and individuals alike. With Short.io, users have the ability to create custom branded links using their own domain, enhancing brand visibility and trust.

The platform also provides detailed analytics and tracking capabilities, allowing users to monitor the performance of their links and gain valuable insights into audience behavior.

Short.io integrates seamlessly with popular online tools like Zapier, enabling users to automate link generation from RSS feeds or Shopify products. With its free plan offering 1,000 branded links and 50,000 tracked clicks, as well as its robust targeting options and extensive clickstream records for analysis, it's no wonder that Short.io has become one of the top choices for URL shortening among businesses worldwide.

Pros & Cons (Short.io)

Short.io, one of the 18 best free link shorteners, offers several advantages for users. With its advanced targeting and analytics features available even on the cheapest plan, Short.io allows users to customize their links and redirect visitors based on their geographic location or device. This level of targeting helps maximize the effectiveness of marketing campaigns. In addition, Short.io provides detailed statistics and click stream information, enabling users to track engagement and make data-driven decisions. 

On the downside, Short.io requires users to have their own custom domain even on the free plan, which may be an extra step for some. However, with a generous allowance of 1,000 branded links and 50,000 tracked clicks in its free plan, Short.io remains a strong contender among URL shorteners.

Shorte. st

Shorte.st is a popular URL shortening service that offers features like link customization and integrated monetization options. Want to learn more about how it can enhance your marketing efforts? Keep reading!

Features & Description (Shorte.st)

Shorte.st is a trusted URL shortening service that offers a range of features to enhance your marketing campaigns. With Shorte.st, you can create shortened, branded links for any online content and track the performance of your campaigns through ad tracking.

The platform also provides link retargeting capabilities, allowing you to run profitable ad campaigns on popular platforms like Facebook, Instagram, or AdWords. Additionally, Shorte.st offers click insights and comprehensive analytics for up to 1 million tracked clicks.

With its user-friendly interface and reliable tracking system, Shorte.st is an excellent choice for businesses looking to optimize their link management and drive better results from their marketing efforts.

Pros & Cons (Shorte.st)

Shorte.st is a popular URL shortener that offers website owners the opportunity to earn extra money through affiliate link earning. With over 300,000 users worldwide, Shorte.st provides various tools and features for monetizing links and maximizing profits. One of the key advantages of Shorte.st is its user-friendly interface and simple link management system, making it easy to navigate and use. Additionally, Shorte.st offers real-time analytics and insights, allowing users to track link performance, visitor data, and referral information. 

On the downside, some users may find that Shorte.st's monetization options are limited compared to other URL shorteners in terms of customization and branding capabilities. However, with its reliable service and large user base spanning well-known brands and businesses globally, Shorte.st remains a trusted option for those looking to shorten URLs while earning extra revenue.


SmartURL is a flexible link management application that gives users the ability to efficiently build, personalise, and monitor their links. You can streamline your web presence and improve link engagement with SmartURL.

Features & Description (SmartURL)

Link customization: SmartURL enables customers to add customised domains to their links, reinforcing their brand identification and enhancing link reliability.

Global Targeting: With this feature, you can drive customers to particular locations based on their location, assuring individualised experiences and more effective audience targeting.

Link Retargeting: Using SmartURL, you may integrate third-party scripts and retargeting pixels to collect user information, monitor engagement, and develop specialised advertising campaigns.

Link Analytics: SmartURL offers thorough analytics, such as click-through rates (CTR), conversion rates, and regional information, to help you comprehend the effectiveness of your links and improve your marketing plans.

A/B testing: With SmartURL, you can run A/B tests by building various versions of your links, comparing their effectiveness, and figuring out which strategy works best for your audience.

Pros & Cons (SmartURL)


  • Multiple choices for link personalization, such as branded domains, improve brand awareness and trust.
  • Users can get personalised experiences based on their location thanks to global targeting.
  • Remarketing and custom advertising strategies benefit from link retargeting's ability to collect user information.
  • Comprehensive link analytics offer insightful data that can be used to improve marketing plans.


  • To set up and use some advanced functions correctly, technical know-how may be needed.
  • For new users, the interface should be more user-friendly.
  • For users with severe connection management requirements, the limited free plan alternatives might not be adequate.



Shorby is a link management tool that helps you get the most out of your bio link. Shorby allows you to design a personalised landing page with many links and important information.

Features & Description (Shorby)

Customizable Landing Pages: Shorby gives you the ability to design visually stunning landing pages that highlight your company's name, logo, and pertinent facts. Your landing page can have numerous links added to it so that users can click on one link to access a variety of content.

Link tracking: Shorby offers thorough analytics on link clicks, enabling you to keep track of how each link on your landing page is performing. You can utilise this function to pinpoint popular links, comprehend user behaviour, and maximise your marketing initiatives.

Shorby interacts with well-known messaging services like WhatsApp, Facebook Messenger, and Telegram, making it simple for users to send links to your landing page and other content to their contacts.

Social Media Integration: You may link your landing page to your Instagram, TikTok, or other social media profiles thanks to Shorby's seamless integration with social media networks. This integration strengthens your online presence and points followers in the direction of pertinent information.

Call-to-Action Buttons: With the help of Shorby, you can include editable call-to-action buttons on your landing page to nudge site visitors towards certain actions like buying something, subscribing to a newsletter, or getting in touch with you.

Pros & Cons (Shorby)


  • Multiple links on customizable landing pages offer a practical and organised approach to present resources.
  • Data-driven decision-making and the optimisation of marketing plans are made possible by thorough link tracking and analytics.
  • The landing page and associated links can be easily shared with contacts thanks to integration with messaging programmes.
  • Integration of social media enhances online presence and directs users to pertinent resources.
  • Call-to-action buttons promote visitor interaction and sales.


  • Limited customisation choices for links and sophisticated branding possibilities.
  • More comprehensive analytics and reporting features could be preferred by some users.
  • There can be restrictions on the amount of links or features offered in the free plan.
  • Additional setup procedures or third-party service subscriptions could be necessary for some integrations.


Cutt.ly is a robust link management tool with a variety of functions for optimising and tracking the performance of your connections. Cutt.ly allows you to build short and memorable links while learning about audience engagement.

Features & Description (Cutt.ly)

Link shortening: With the help of Cutt.ly, you may turn lengthy, complex URLs into clear, shareable links. Particularly beneficial for social networking networks with character restrictions is this capability.

Link Customization: With Cutt.ly, you can alter the look of your shortened links to make them look more professional and appealing to your business.

Link tracking: Cutt.ly offers thorough analytics on link clicks, including the quantity, geographic information, and referral sources. You can use this data to analyze audience behaviour and evaluate the success of your marketing initiatives.

Link Redirects: Cutt.ly lets you build up rules for link redirects. Users can be redirected based on their browser, geographic area, or language to ensure a tailored and effective surfing experience.

Collaboration with a team: Cutt.ly provides team management tools that let you work with clients or coworkers on link campaigns. For increased efficiency, you can set up many user accounts and give each one particular access.


Pros & Cons (Cutt.ly)


  • Effective link shortening makes URLs seem better and takes up less space, especially on social media sites.
  • Links that can be customised increase brand recognition and visibility.
  • In-depth link tracking and analytics offer information on audience engagement and campaign effectiveness.
  • Redirecting links allows for customised browsing based on user characteristics.


  • There can be limits on the number of links and advanced features offered in the free plan.
  • The UI could need more customizable features and more logical design elements.
  • For complete access to some features, you might need to upgrade to a premium subscription.
  • Some users might like link redirection with more sophisticated targeting capabilities.



Clkim is a comprehensive link management programme that gives users the ability to enhance and earn money from their links. With Clkim, you can make links with your own branding, monitor user interaction, and even generate income from your links.

Features & Description (Clkim)

Customizable Links: Clkim enables you to build branded links with your own unique domain, increasing brand recognition and audience trust.

Link Tracking and Analytics: Clkim offers in-depth data on engagement indicators including conversion rates and link clicks. You may use this information to better understand your target market, gauge the success of your campaigns, and plan your marketing strategies.

Link Monetization: Clkim has a special function called "Link Monetization," which enables you to make money off of your links. You may monetize your links by including interstitial advertising or customised banners that are based on user involvement.

Link Retargeting: You can use Clkim to set up retargeting pixels and collect user information for remarketing campaigns. You can enhance conversions and build highly targeted advertising campaigns with the help of this feature.

Link Security and Compliance: By checking your links for dangerous material, Clkim ensures their security. In order to comply with industry laws and stop unauthorised use, it also offers link compliance functions.

Pros & Cons (Clkim)


  • Customised links improve brand credibility and recognition.
  • Comprehensive link tracking and analytics allow for the optimisation of marketing efforts and data-driven decision-making.
  • The link monetization function gives you the chance to make money off of your links.
  • Highly focused remarketing campaigns are made possible by link retargeting capabilities.
  • The safety and integrity of your links are guaranteed by link security and compliance measures.


  • Depending on their goals and company strategy, some customers might not find the link monetization option useful.
  • Some users might need connections that can be customised in more detail.
  • Certain sophisticated features could need additional setting steps or technical know-how.
  • For complete access to some features, you might need to upgrade to a premium subscription.
  • The UI might be made more intuitive and user-friendly.
  • Limited free plan alternatives could make it difficult for consumers to manage their links.


Linkly is a powerful link management tool that provides a wealth of tools to properly optimise and track your relationships. Linkly offers solutions to improve your link management tactics whether you're a marketer, affiliate, or business owner.

Features & Description (Linkly)

Link customization: Linkly enables you to build personalised links that include your domain name or unique slug. This feature improves link trustworthiness and strengthens brand identification.

Link Tracking and Attribution: Linkly offers comprehensive analytics and tracking features that let you assess the effectiveness of your links. Clicks, conversions, income, and other metrics can be tracked and linked to certain marketing campaigns or distribution channels.

Geotargeting: Using Linkly, you can reroute users to various locations in accordance with their location. Localised targeting and multinational marketing initiatives both benefit from this feature.

A/B Split Testing: Using Linkly, you can run A/B split testing by building out different variations of your links and evaluating how well they work. This aids in determining the best strategy for raising conversion rates.

Integrations and automation: Linkly easily interacts with well-known marketing technologies including email marketing platforms, Facebook Pixel, and Google Analytics. This makes data tracking, remarketing, and automated workflows much easier.

Pros & Cons (Linkly)


  • Customizable links on branded domains raise the legitimacy and recognition of a brand.
  • Features for comprehensive link tracking and attribution offer useful insights for improving marketing strategies.
  • Based on users' geolocation, geotargeting provides customised experiences and communications.
  • The most efficient link techniques for maximising conversions are found through A/B split testing.
  • Workflow efficiency is made possible through integrations and automation tools that simplify data tracking.


  • Technical know-how may be needed for setup and implementation of advanced features and integrations.
  • A subscription to a third-party service or additional expenses may be necessary for some integrations.
  • Limited free plan options might not be able to meet consumers' demanding link tracking needs.
  • The broad feature set may make learning difficult for beginners.
  • The variety of functionality may be too much for users with only basic link management requirements.


Utilizing URL Shorteners in Your Marketing Strategies

Utilizing URL shorteners in your marketing strategies can offer numerous benefits to businesses of all sizes. By condensing long and complex URLs into shorter, more manageable links, marketers can optimize their online presence and enhance their brand visibility.

One of the key advantages is tracking and analytics functionality provided by most URL shortener services like Bitly and Rebrandly. With access to click data, geographic location information, and live analytics, businesses can gain valuable insights into their target audience's behavior and preferences.

Moreover, URL shorteners allow for easier link management across various platforms including social media profiles with character limits such as Twitter. By customizing the shortened links with branded domain names or personalized slugs, businesses can enhance their brand visibility while engaging with their customers on a more personal level.

Additionally, these shortened URLs offer better click-through rates due to increased readability and aesthetics.

Another benefit is the ability to retarget links through link retargeting features offered by some URL shortening services like Short.io. This allows marketers to send different variants of the same link to different visitors based on factors such as geographic location or previous engagement history.

By tailoring messages specifically for each segment of their target audience through these segmented links, marketers can significantly improve their conversion rates.

In summary, incorporating URL shorteners into your marketing strategies provides a range of advantages including enhanced tracking capabilities, improved branding opportunities, higher click-through rates on social media platforms limited by character counts like Twitter, and targeted messaging through link retargeting functionalities.

These tools are essential in optimizing your marketing efforts online while providing valuable data for analysis and continued optimization.


In conclusion, the 18 best free link shorteners mentioned in this article offer a range of features to meet your needs. Whether you're looking for advanced analytics, customizable branding options, or integrated workflows with Zapier, there's a URL shortener on this list for you.

With these tools at your disposal, you can optimize your marketing strategies and drive more traffic and engagement to your content. So go ahead and try out these free link shorteners to enhance your online presence!


1. What is a link shortener and why would I need one?

A link shortener is a tool that takes long, cumbersome URLs and converts them into shorter, more manageable links. This can be useful for various reasons, such as fitting character limits on social media platforms, tracking click-through rates, or making URLs more visually appealing.

2. Are there any limitations to using free link shorteners?

While free link shorteners offer convenience at no cost, they may come with certain limitations. These can include restrictions on the number of links you can shorten per day, limited customization options for shortened links, or potential issues with reliability or uptime compared to paid services.

3. Can I track the performan

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